Built to Help Law Firms Acquire More Cases.
ScaleWealth provides qualified legal leads and the systems required to turn more of those opportunities into signed cases.
how we operate
What We Hold Ourselves To.
We built ScaleWealth around a straightforward model: generate qualified claimant opportunities, manage the acquisition process from advertising through qualification, and stay accountable to what those opportunities produce.
Our programs begin with the firm. We establish the markets, case criteria, and qualification requirements before advertising starts. ScaleWealth funds the media, manages the campaigns, handles claimant intake and qualification, and delivers qualified opportunities directly to the firm.
Performance is evaluated beyond the initial lead. We look at lead quality, intake performance, retained cases, and acquisition cost to understand what is working and where a program can support additional volume.
We also enter markets deliberately. Partner coverage, available volume, and acquisition conditions all factor into where we operate and how quickly a program scales.
The objective is straightforward: consistent, qualified lead volume that gives our partner firms the opportunity to retain more cases and scale more predictably.
Qualification
Case criteria are established upfront. Our intake team screens each claimant against those requirements before the lead is delivered.
Performance
We follow performance beyond lead delivery. Quality, retained cases, and acquisition cost determine how we evaluate and scale a program.
Partnership
Our model is built for firms that want consistent volume and have the intake capacity to act on it. We grow programs as the numbers support it.
Market Strategy
We evaluate each market independently and limit partner coverage where necessary. Volume is built around what the market can support, not an arbitrary target.
Our Partners
Lacie Dionne
partner // Sales • Intake • Business Scale
Lacie brings more than 20 years of experience in advertising, operations, and business growth. Her background includes managing national advertising for brands such as Audi, Skechers, and McDonald’s, with responsibility for multi-million-dollar budgets across television, billboard, and digital media.
At ScaleWealth, Lacie leads sales and intake. She has built the intake teams, processes, follow-up systems, and performance standards used across our partner firms to improve conversion.
She also works with partner firms on growth and operations, with a focus on intake performance, organizational capacity, and the infrastructure required to support increased case volume.
Christina McMasters
Partner // Paid Acquisition • Lead generation
Christina brings more than a decade of experience in paid acquisition through Meta. Before co-founding ScaleWealth, she managed millions of dollars in legal ad spend and helped law firms nationally retain thousands of cases through paid acquisition.
That experience shaped the acquisition model ScaleWealth uses today — built around case quality, acquisition cost, and the ability to scale volume without sacrificing performance.
At ScaleWealth, Christina leads paid acquisition and lead generation nationally for our partner firms. She works closely with each firm’s performance data to determine where volume can increase, where acquisition costs can improve, and where market conditions require a different approach.
Filippo Morici
Partner // technology • Systems • AI
Filippo oversees the technology, systems, and AI infrastructure behind ScaleWealth.
He leads the development of the proprietary systems that connect lead generation, delivery, intake, attribution, and performance data — allowing lead quality, acquisition cost, intake performance, and retained cases to be measured across one connected platform.
Filippo is responsible for the technical strategy behind ScaleWealth’s partner programs, including the continued development of automation and AI used to improve speed, conversion, and performance as volume increases.
The Team
London D.
Marketing Strategist
Aleks C.
Media buyer
Lorena M.
media buyer
Madison W.
Creative Strategist
ready to scale?
Apply To Become A Partner Firm
We work with a limited number of firms in each market to protect performance and lead quality. If you’re looking for predictable growth, apply to see if your firm qualifies for partnership.
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